Trial Panel Campaña: "Monavis Le Rend Gratuit",
"Dol Op Gratis", "Muestras de Verdad", "Novedades Gratis", "Yo lo quiero Gratis".
Clients: Carrefour, Walmart, Auchan (Simply)
Pais: Francia, Bélgica, Argentina, España.


This technological platform, which places the consumer at the center of business and helps increase sales, has been awarded as the "Best Marketing Campaign in Latin America" in the FIP, voted by over 80 international judges. It won 11 awards including 3 Grand Prix and the most important prize of the contest.

What is Trial Panel ®?

It is an online community that allows consumers to test products and services for free, in exchange for giving their opinion, incorporating a real "shopper experience" in retailers.
The opinions are registered in a private setting as surveys (market research) and/or encouraging product testers to reflect their comments in an open environment, to share their experiences with other consumers and influence in social networks.
With more than 1,500 products in the FMCG industry from 200 international companies, Trial Panel provides real-time information and benchmark for decision making. In less than a month from the launch of a product, it will give its precise diagnosis. It is the most cost-effective platform to reach your target consumers.
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How does it work?

Under the attractive promise: "Take hundreds of products for FREE in exchange for giving us your opinion", we establish an online community that allows consumers to register and test hundreds of free launches. TrialPanel ® processes profiles, consumption habits and motivations of consumers, who try new launches, to define which products have more potential in the market, in which segments and what actions needs to be done to accelerate the testing and adoption of each product in each segment.

The major multinational companies have participated with their most important launches: Unilever, P & G, Coca Cola, Kraft, Danone, Nestle, Pepsico, Johnson & Johnson, Kimberly Clark, SC Johnson, L'Oreal, Beiersdorf, Colgate, Clorox, 3M, Mars, McCain, among others.

For more information about Trial Panel ®, please contact us: info@brandvalue.biz
©Brand Value 2012