Diego Chorny

With more than 15 years of marketing experience and specialization in retail, his career is marked by a strategic and commercial orientation.

After working in BankBoston analyzing the credit risk of large companies, he moves to Chile and joins the task force tha lead the start-up Ekono supermarkets in Argentina (D&S Group).

In 1994, he specializes in consumer marketing when he worked in GANCIA SAVA (Bacardi Group), being part of the team that wins the award for the best promotion in the world (1995 - "Talking Cans"- Pronto Shake).

He then worked for the Exxel Group in the merger of TIM and Galeno Life (leading health insurance companies), complementing his training in marketing for Services Companies.

Since 1997, he returned to the retail industry as Marketing Director for Wal-Mart, serving local and international functions.

In 2004 he settled in Spain and founded Brand Value, marketing and promotional strategy agency, which in only two years becomes one of the most awarded promotional marketing agencies at European level, consecutively occupying the fifth and second position in the ranking of spanish creative agencies.

Brand Value remains today one of the retail marketing agencies most awarded of the world.

Name: Diego Chorny
Corporate Position: CEO

┬ęBrand Value 2012